Let’s say you’ve got a need for copy—maybe a website, some brochures, or overall branding—and you’re looking to get snazzy, sleek, and sophisticated. Time to call in the professionals, right? WRONG. No need! Unlike almost every other professional from plumbers to physicians, copywriters are definitely not worth hiring when you can write it yourself. Here’s why:
1. Because Writing Isn’t That Hard…Right?
Writing is just words, and you use words all the time. You speak everyday using words. You’re reading these words right now. That’s right, you GET words! It just works out better when clients write their own copy instead of bringing on a pro. To illustrate this point, here is an example of one would-be client’s very successful attempt at writing their own copy:
Oh my god, this is so much harder than I thought. This is miserable. Seriously, this is the worst thing I have ever attempted doing. Why would anybody do this for a living? I would honestly rather soak myself in sulfuric acid than deal with this any longer. I can’t take this anymore, please save me.
I bet you’d never guess that wasn’t written by a professional, would you?
2. Because Expertise is Overrated
So what if that ink-slinging pro has spent years honing his craft and studying writing from every possible angle? Big deal that he’s invested arguably his entire existence towards mastering wordplay. What does he expect—to get paid for it? Sorry, that’s not gonna happen….
3. Because It’s Not In The Budget
Whoever said “You have to spend money to make money” was obviously not very intelligent (and likely a professional copywriter). The last thing you need is the added expense of hiring some slack-jawed scribbler to make your brand shine. Sure, you may need to hire the aforementioned slack-jawed scribbler to clean up your copy after wasting untold hours, effort, and tears on going it alone, but don’t think about that right now… just think about ALL THE WRITING YOU GET TO DO!
4. Because Spellcheck Catches Everything*
*Except problems with case, style, tone, clarity, cohesiveness, efficacy, effectiveness, and all-around flow—but don’t worry about that! Your spelling and punctuation will be spot-on!
5. Because You Can Get Your Intern To Do It Just As Well
Got an intern? You know, the kid that’s always messing up your coffee orders? You can pass all word-related tasks off to them. Once you show them how to use spellcheck, they’ll undoubtedly rise to the occasion. Just ignore their crying. It’s all part of the learning curve…
Clearly, there are loads of reasons why you shouldn’t ever hire a copywriter. However, in the event that you’re not quite convinced of this airtight line of reasoning, you can always bring in a pro on the sly. We’ll get your copy sorted properly and punctually, and we promise to do all of our writing-related crying in private.